It doesn't matter if you run a clothing and apparel business, head a successful food chain or run a small home barbershop, if you know how to launch a convenient application that supports your activity, you can position yourself as a professional business, make yourself accessible to customers, bring the introduction to your business and through all the things These will also increase revenue and make your business more successful. Ask yourself how exactly? Well, in this article we will explain what app design is and what the service includes, what are the main design stages, if it is necessary to adapt to mobile and more.
First, let's explain what is app design?
What is app design anyway? Well, at the most basic and superficial level, it is about the graphic creation of applications - how each page in the application we produce will look and what information and content it will contain. However, this is only one and relatively advanced part of the process that includes many stages of app characterization, tests, adaptation to different devices, many coding works, user experience control processes, technical support, server services and so on. Therefore, app design is not the work of graphic designers only, but of app builders and programmers in addition to them, of content people, user experience and user interface (UX/UI) people and more. From this you can learn that when you are offered application design services, you must make sure that you are offered the complete package with support from the first stage of planning to the actual execution, including control and optimization operations afterwards.
What does app design include?
As mentioned, application design includes the visual and interactive aspects of creating mobile, computer or web applications that are user-friendly and aesthetic. The design includes several key elements:
- User Interface (UI) Design: Focuses on the overall look and feel of the app, including the layout, colors, typography, and visual elements. The user interface design ensures that the application is visually appealing, intuitive and easy to navigate.
- User Experience (UX) Design: UX design is about optimizing the user's interaction with the app, including creating a smooth and intuitive flow, efficient navigation, and a positive overall user experience.
- Prototyping: Designers often prototype the application to plan its structure and functionality. These are usually used in the end as blueprints for the final design allowing for inspection and indication.
- Information architecture: organizing and structuring the content within the application to make it accessible and understandable to users, including defining menus, categories and navigation options.
- Accurate interaction design: Interaction design focuses on how users engage with the app's features. The goal here is to ensure that the interactions are intuitive, responsive and above all truly relevant to the users.
- Visual assets: The design also includes the creation of graphic assets such as icons, images, buttons and animations to enhance the visual appeal and usability of the app.
- Customization: very important for mobile apps, responsive design ensures that the app adapts to different screen sizes and orientations and provides a consistent experience on different devices.
- Accessibility: It is very important to take into account accessibility principles to make the application usable for people with disabilities, for example options for accompanying subtitles or other assistive technologies.
- Branding: Of course, the design of the application should match the overall brand identity, combining logos, colors and styles that match the brand image.
What are the stages of app design?
How does app design actually happen? Let's go over the main steps in the process:
Application characterization
The most important basis for the design of any application is the creation of a professional and accurate characterization. This is an important process that includes precise definitions of the target audience, definition of the goals of the application, a clear and precise definition of the budget, detailed sketches in the form of a flow chart of the application and precise instructions for the team that will work on it - designers, programmers, copywriters and so on. Characterization is like the foundations in building a house. Without it, it will be very difficult to build an effective and good application that meets its goals and in no way should you give up on this part.
Adjustments
The next step is the adjustment step, and after we have a clear characterization and an idea of how we want the application to look, we can start sketching the technological expression of the application. What things do we want to be there? A smart clearing system? Identification system? Personal area for users? characteristics of the online arena and so on. These adjustments are extremely important and they are actually the ones that will decide how our app will look. When we have a detailed and organized characterization in hand, we can understand exactly what will work and what our technological limitations are, that is, if it is necessary to change direction and examine other options.
user experience
At this stage we should already have a sketch in hand, one that is based on the characterization we created and includes all the adaptations and technological tools we chose to implement in the application. This is not yet the final version and this is actually the version that will allow us to test the most important thing - the user experience. This is an essential part of the process and before you design an application definitively and certainly before you put it on the air, it is very important to make sure that the user experience is no less than excellent and that it attracts surfers to it and keeps them inside. When you reach a satisfactory result after repeated tests and correction of rejections accordingly, you can go to the last step before uploading the application to stores - designing the application itself.
App design
This is indeed a central and essential part of the process, but at this point it should already be intuitive and simple. The long preparation we have done should result in the fact that now all that remains is to simply follow the instructions and produce the application. If we have followed a correct and orderly process, this part should not take much time and after that you can go ahead and put the application live.
Does the design need to be adapted for mobile?
Yes, yes and again yes. In fact, most of the applications that businesses create today are those that are intended for mobile use. Today, most people use mobile applications almost exclusively, although of course there are also applications on computers and internet browsers. This is usually the most important adjustment that needs to be made with the understanding that in most cases, our customers will indeed use the application via mobile and not in any other way.
Extras you should know
Please note that it is possible and even desirable to add various additions to the design process of applications according to the needs of your business and the goals of the application. Additions such as clearing systems, personal areas for the identification of each user, additional tabs of information and interactive tools, all of these will give us a competitive advantage and raise the ranking of the application. WeDev's experts will be happy to examine your needs and adapt unique additions that will upgrade the application.
In conclusion
Successful application design is the key to the growth of the business and its connection to the 21st century. The WeDev company is proud of many years of service developing and designing applications for a variety of brands in the Israeli market. If you are still not sure how to approach the design of your application, we will be happy to advise you at no additional cost. Get in touch and WeDev's experts will be happy to answer any question and provide the most accurate and relevant information for your business.