Manage multiple stores under one platform

With Shopify Plus, you can consolidate all your stores under one user account, unlike users of the regular version who need to open a different Shopify account for each additional store. This also means you can manage your inventory for all stores from one place, and view all orders and critical information synchronized without switching between stores and users.

Exclusive support and services for large businesses

With Shopify Plus, you can consolidate all your stores under one user account, unlike users of the regular version who need to open a different Shopify account for each additional store. This also means you can manage your inventory for all stores from one place, and view all orders and critical information synchronized without switching between stores and users.

Automation and performance upgrades

Shopify Plus offers ample room for action automation and performance upgrades, such as receiving automatic alerts when inventory reaches a certain limit, sending special offers to customers via email, when they enter the site or when they reach the payment page, launching and marketing products, optimizing website loading times, dynamic pricing, and more.

Tailored solutions for diverse sectors

It doesn't matter if your store specializes in cosmetic products, unique fashion, technology products, or any other topic – the personalized adaptation of the service to each business and sector is simply unparalleled. You can build a customized store from scratch, even on the payment page, and every specific problem and requirement will receive an appropriate and precise solution for you.

Integration with third-party systems

Shopify Plus provides you with full API access, with which you can easily and conveniently integrate with any system you use in your business, such as CRM, ERP, and more. You won't have to worry about compatibility and data transfer, and all the tools will be at your disposal for simple and quick use.

Creating an improved user experience

The better the user experience on the site, the higher your site will rank in search engines and its organic exposure will grow. Shopify Plus has many features that will help you improve your ranking, from integrating internal links and writing meta tags for each page to automations that make browsing the site a pleasant and convenient experience. The platform also provides you with a variety of capabilities to design the site in the best possible way, so that customers enjoy an intuitive interface and the ability to perform any action they want easily and quickly.

Creating a Smart and Accurate Content Structure

For each page, we define dedicated headings, descriptions, and content that clearly explains the service or product. Additionally, we embed internal links, meta tags, and keywords so that the site becomes readable, understandable, and authoritative in the eyes of search engines.

Performing In-depth Analysis and Identifying Areas for Improvement

Using advanced analytical tools, we check where the site is not performing optimally - loading speed, content quality, user experience, compliance with SEO standards, and more. From this data, a precise improvement plan is built.

Adapting the Site for Every Device and Every User

We perform full optimization for mobile, tablets, and desktop to ensure a fast, smooth, and friendly browsing experience regardless of the device from which the user accesses.

Smart Use of Personalization and Tailored User Experience

We integrate personalization tools and technologies to provide each user with personalized content such as relevant products, recommendations, marketing messages, and more. This makes users feel that the site truly "speaks to them," which increases engagement and sales.

Many businesses across various industries have already realized that an online presence is of utmost importance in the modern consumer world. In recent years, many businesses we know from physically visiting their branches have opened an online store and improved it to make it an efficient and attractive shopping hub for customers from within the country, and in some cases, from all over the world.

Superficially, the process of setting up an online sales website seems very easy, but in practice, there are many considerations behind its establishment. Let's talk about the setup process and how to implement it in the best way.

What is the process of setting up a sales website?

Similar to setting up a physical branch of any store, setting up an online sales website also has several planning and building stages that lead to the final product that the customer uses.

Here are the main stages of the process:

Website Specification

Before proceeding with the construction and design of the website, it is necessary to define its purpose, the actions users can perform on it, and more. In your case, this is a sales website, but there are instances where the website does not allow products to be sold directly through it and serves only as a source of information or a catalog. Therefore, it will not require the integration of a payment system, but only visual content and texts.

In the specification stage, you and the project manager will plan the general structure of the website, divide its future content into categories and pages, and discuss its appearance and the various functions that the customer will be able to enjoy while browsing it.

This is the time when you conduct research on your target audience to understand their needs, their browsing habits, and how you can build the website to attract them to use your products or services.

Website Design Process

Here, your creative touch comes to life, and you begin to design how the website actually looks – color scheme, images, text placement, themes, and everything the customer sees when they enter and look at your website.

The design needs to cleverly combine aesthetics with user experience – a beautiful website will be ineffective if you can't understand where the product catalog is or if it is generally very difficult to navigate or use.

Here it is important to consider your target audience's preferences, imagine how the customer uses the site, and design it correctly to make them stay and complete a transaction. Now that the website infrastructure is ready, it's time to put everything you want the customer to see from the first minute the site is live. This includes all the products you want to sell and all relevant text snippets – product descriptions, headlines, basic articles, contact information, and more.

Website Code and Development

If you've chosen to build your website on an e-commerce platform, such as Shopify or Wix, chances are your involvement with the website's code and development will be minimal. This is because these platforms have already developed all the features you'll need and want for your website, and only in rare cases will you need to deal with building a special plugin yourself or hire a professional in the field to do it for you.

This system will provide you with the administration interface you need to manage things yourself, although many people choose to turn to companies specializing in building stores on such platforms – at WeDev, we specialize in building Shopify stores as well as independent applications and systems.

Many people choose this option because setting up the store is almost immediate, although the compromise is made in areas such as website design (there is almost no flexibility in this area, and everything depends on the types of designs the platform allows), which can lead to a lack of uniqueness compared to other stores on the same platform that have a similar design, at least in terms of visual structure.

Apart from this option, you can build your own website independently. For this, it is recommended that you work with a website development company to help you set up all the infrastructures from scratch, or you can use open-source systems that combine an existing e-commerce platform with your ability to develop the website code yourself. The prominent example of such hybrid systems is WooCommerce, which can sometimes be complicated for those unfamiliar with how to operate with this interface.

The main disadvantage of choosing these options is mainly in terms of information security – on an independent website, you will have to take care of this yourself, and although open-source systems have strict information security protocols, they can be a popular target for hackers.

Connecting to a Payment Gateway and an Online System

Since your website is a store, meaning a place where customers can place orders directly and it doesn't just display information, you need to connect to a payment system that will allow you to securely receive payments on the site and provide your customers with an accessible and convenient purchase channel. There is a variety of payment processing companies in the country that offer these services, and all that remains for you is to choose the payment provider based on the volume of purchases, the average amount of each order, and other criteria.

This is where you need to do a little more market research to get to know the suppliers well, hear their price quotes, and carefully consider the most cost-effective choice – don't forget that these companies charge you commissions in one way or another. Furthermore, you will also need to connect the website to an online inventory management system so that you can reliably display your inventory to customers and not encounter orders that you cannot fulfill.

It is recommended to choose a well-organized and user-friendly system to facilitate the actual management process of all back-end matters – the customer sees a website with a catalog, prices, and a payment system, but there are many processes they don't see and you do, which is why you need a system that you understand how to operate easily.

Domain Purchase

Every website on the internet has a domain (address) through which users access it, whether they type the address themselves or click on a link sent to them. Towards the final stages of the process, you will need to purchase a domain for the website, so that everyone knows what address they need to enter to reach you and your products or services.

Going Live

The final stage is the completion of all previous tasks and the website going live for global use. Even if you conducted endless tests before going live, you might encounter bugs and glitches in the regular operation of the website. Therefore, it is important to have a professional by your side who will fix these issues for you – even if you chose to develop Shopify stores or another closed platform and can rely on their customer service.

Before the website goes live, you will need to build its page hierarchy, and it is also recommended to research keywords and build a content promotion strategy to know how to promote it in search engines after publication. Summary The process of building an online sales website can be quick, but it requires deep thought and careful planning to provide your customers with the perfect platform for purchasing your products and services.

At WeDev, we will be happy to provide you with guidance and consultation all the way to setting up the perfect online store for your business.