It's time to renew! 4 things you must have in your store

The world of e-commerce is advancing at a dizzying pace every day, you must stay in the picture and promote your store accordingly.

We live in a time where every day a new technological update is released with the help of which we can sell more and work less!

So why not move forward?
Here are some things you can already implement in your store, preferably one hour before.

automations

Are you tired of doing simple or complex actions regularly?
Think how much time it would save you if it happened on its own without your intervention.

For this, Shopify created a tool with which you can create automations, that is, actions that occur according to a certain condition, completely automatically and without human intervention.

This tool is called Shopify Flow.
All you have to do is install the app from the Shopify app store, and it will offer you a variety of recommended processes that you can adapt to the needs of your store.

You can do all kinds of things, for example:

In terms of store operation:

  • It is possible to receive an email as soon as the stock of a product is low.
  • Receive a summary email every day with all products missing from stock and send a purchase form to suppliers.
  • check if an order was paid with a gift card and if so - tag it, this will help us in searching for such orders and statistics.

In terms of customer retention:

  • We can tag each customer according to the amount of their purchases. For example, customers who bought over NIS 100,000 will be tagged with a premium tag and this will allow us to give them benefits in the future
  • We can save support costs and improve service by sending user instructions to a customer who bought a particular product.
  • And the most classic example - to send a discount coupon to a customer on his birthday

shopify flow also allows us to interface with external tools that we use in the business such as for example:

  • Receive a WhatsApp message if there is an order that has not been processed for X amount of time.
  • Create a task in some external task system as soon as a customer has written a bad comment about a product, so that we can handle it.

Until now it was possible to create a process from the bank of actions that are in the application.
But there may be a situation where you need something specific and there is no such action and then the process cannot be completed.
In the last update, Shopify made it possible to create steps that combine code, which means that you can adapt each process to your needs!

Adapting the site to the right market

Until today, there was a problem for a store that sells to several markets, to adapt the store to a specific market.
Today almost everything can be defined at the level of which country can browse the store, which language to display, which currency, which products to display and even a different design for each country!

The setting is simple, you need to go into the settings and there select the markets page.
On this page you can define the markets to which you are referring the store.
You can define under Products the products that the market can see and buy and even define specific prices.

Wait, that's not enough
You also want to present a different design and banners for a certain market, maybe give a special launch sale for the new market.
To change the design, you need to enter the desired theme and select the desired market:

Personalized promotions and discounts

Today, most stores offer their customers promotions and benefits on an ongoing basis, whether it is a physical or digital store.
Shopify provides in a structured way the four most common types of sales that are mandatory for every store owner:

  1. Discount on products
  2. Order discount
  3. Buy X get Y
  4. Free Shipping

But what if you want to diversify a little? Offer customers promotions and discounts that suit your store and brand?

So of course Shopify provides a solution for this too and they call it Shopify Functions
With the help of this technology, you can define personalized promotions such as:

  1. Buy X products at Y. For example, we would like to offer a sale of buying 3 shirts for 100.
  2. Tiered Sale - Another way to increase the cart amount by offering a bigger discount the more the customer buys. For example: buy over 300 and get a 10% discount, buy over 500 and get a 20% discount.
  3. Buy at X pay Y. A sale that customers always love - buy more and pay less. For example, buy for 400 NIS and pay 200 NIS.
  4. Gift product - sometimes we will want to reward customers with gift products, this will help promote them to purchase or even give the customer a sample and prepare him for the next purchase.

These are some small examples of what can be done with the help of technology, you can create many promotions and make your customers buy more!

To use this and create personalized promotions and discounts for your store - the store needs to be in the Shopify plus plan.

but...
In each package, you can install applications that include this technology and offer different promotions for your store.

Increasing the shopping basket on the checkout page

Who among us hasn't happened to be in the checkout line at the supermarket and at the end came out with another snack/ice cream in the cart?
The exact same principle works on an ecommerce website. In the checkout screen, you can add a carousel of small products or even a sale that the user buys at the "last minute" before placing the order.

With the help of Checkout UI extensions, you can develop a component that will show customers additional products during the purchase stage, and with one click the product will be added to the basket.
Of course, you can also define special discounts for products that are added only to such products.

To use this the store needs to be on the Shopify plus plan .

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