Online store design

An online store is an important means of selling for almost any business these days - just as there are many brands that would not survive without physical branches in different cities in Israel and around the world, e-commerce has also become a popular way to buy all the products and services that customers need on a daily basis. If you are planning to open an online store or you already have one and you want to make sure that it is designed in the optimal way, here you can read relevant and important information on the subject, which will improve your theoretical or existing store and strengthen the reputation of your brand among customers.

What is important to know about online store design?

The design of an online store should be smart, efficient and aesthetic. Customers who come to a store (both physical and virtual) that looks good and is easy to find the relevant products in and buy them will feel that the experience was successful, and will probably come back again for more shopping and tell other potential customers about you. In order to achieve this success, it is necessary to invest in the design of the store in all the different aspects - your branding, the user interface, emphasizing your uniqueness, compatibility with the various smart devices that the audience uses, and more. Let's talk about it in detail.

Our eyes buy - the importance of what we see

The visual design of an online store is just as important as the features it will have - just as customers enjoy entering a well-lit, orderly and clean physical store, so they will feel the first moment that your store's home page loads in front of them. We are talking about the colors that appear in the design, the specific font you chose for the text and the quality of the product images, but also about the user experience from using the various functions of the site and the branding you created for yourself.

The principle of user experience

The user experience is one of the most important principles guiding the design style of your store. This is a broad subject that contains many sections such as the intuitiveness of using the entire site and its various parts, convenient and focused search tools, site security that includes safeguarding the customer's personal details including his payment methods, a comprehensive support system and even a color palette that is pleasing to the eye and a correct arrangement of the elements on each page, which prevents Distractions from the goal. This is the role of UX/UI experts - to characterize what the user wants and needs from you and to create the most convenient way for him from entering the website to the end of the purchase, and we will be happy to be at your disposal to create a store that is easy to navigate, has a user-friendly interface and is also visually appealing.

Correct branding

The branding of your business, among other things in your online store, is an important element that conveys the required messages to customers. By creating a logo that is easy to recognize in color or shape, a catchy motto and other elements of branding and marketing that distinguish you from others, you can establish your reputation among existing and potential customers. This means that your virtual store should look exactly like a physical branch of your store if there is one, and continue the design line identified with your business to create unity, effective marketing and a unique expression for your business and store. Successful branding will make your customers remember you for a long time and be able to easily recommend you to people who have not yet heard of you.

Design templates

Another element that can help you make the store comfortable and efficient is the design templates that exist on the various platforms that allow you to build an online store. For example, when building a Shopify store, you can use the wide variety of templates available in the database to set up your store with a few simple clicks. You don't even need to hire a professional in the field for the opening steps - everything is intuitive and detailed, and within a few minutes of completing the registration, your store will be up in the air with an impressive and convenient design according to the template you chose.

Existing templates or customization

The various platforms for building online stores have quite a few existing templates for website design, into which you will only need to insert the products and information about them. However, at some point it is possible to notice different stores using the same template, which can be a slight obstacle on the way to creating differentiation and uniqueness compared to competing brands. This is where the ability to customize comes into the picture - for those who are not satisfied with the basics, we will be happy to help you build a design template that is customized exactly to the nature of your brand and the way you want your store to look. Of course, we will make sure that the templates we design will fit exactly on every device from which the customers will browse your website - another important topic that we will immediately detail.

Adapting the design of the store to mobile

Your store should also be suitable for convenient viewing and use via mobile phone. Many people prefer to do their online shopping from their smartphone, and the more convenient the store is to use, the more likely it is to keep the customer and make repeat purchases. Some stores do this through a dedicated application for smartphones, but adjusting the browsing in the browser is also enough to make the purchasing experience in your online store pleasant and easy. These adjustments are usually not complicated, and we at WeDev will be happy to help you build the right online store that can be easily browsed from any smart device.

In conclusion

Designing an online store can be quite simple on platforms like Shopify, but it requires a lot of thought and investment in the smallest elements to create a high-quality user experience, unity with your existing branding and your unique emphasis against the competition. You are welcome to contact us to receive professional advice and the creation of customized solutions for building the online store that is suitable for you and your business.