May 05, 2024

Shopify or WooCommerce: we checked and came to a conclusion

An online store must rely on the strongest platforms, and today the strongest names are the Shopify platform and the WordPress plugin called WooCommerce. These are undoubtedly the best options, but which of the two is the best and preferable? In this article we will get to know the two options in depth and talk about the advantages of each one, the features that exist in them, options for organic promotion and more.

What is the attitude of each of them?

Let's start with the basis and approach (or actually service and product) that each platform offers:

Shopify : Shopify is an old and very large platform for building virtual stores. It offers a huge variety of templates, plugins, promotion tools and design options and allows you to create an excellent ecommerce website with high customization. It offers a selection of routes and the prices are definitely good, an excellent investment and a real possibility to establish a profitable website leading to a lot of traffic. Shopify is a closed system, so you can't change things completely, but the huge selection of tools and design options definitely makes up for it. In addition to these, Shopify's service also includes its excellent storage and support services in the price. In short, it is not by chance that she has millions of websites all over the world, including huge brands that we all know.
WooCommerce : WooCommerce is actually not a platform in itself, but an add-on that is installed on the open source WordPress system, a well-known and old system for building websites. This add-on actually allows us to turn our site into an online store and offers for this an impressive selection of add-ons, templates and design elements. It is an open source system, meaning that anyone can make changes to it freely. The plugin itself is free and so is the WordPress system itself. It's a little more outdated than Shoufei in terms of the management dashboard, but it's definitely easy to operate and not too complex to use. The service does not include web hosting and you need to find an external service that usually costs several tens of dollars.

Advantages of setting up a website on Shopify

Setting up an online store on Shopify has many advantages. First of all, it offers a user-friendly interface that includes customizable templates, which makes it easy to design a professional store and build a Shopify store even without serious technical expertise. Second, it offers a quality web hosting service at an affordable price and takes care of technical aspects such as security updates and backups and saves a lot of time and effort. In addition to these, it allows payment in different currencies and simplifies transactions for customers around the world. The inventory management system is very intuitive and enables easy product management, clear tracking of orders and provides analyzes and important information about the conduct of the store. It offers extensive marketing tools, including SEO features and integrations with social media platforms, which greatly help improve website traffic and increase sales. All of these, along with 24/7 customer service, make Shopify a comprehensive solution for entrepreneurs who want to set up their online businesses efficiently and see results.

Advantages of setting up a website with WooCommerce

The WooCommerce plugin has some benefits as well. It is essentially a customizable and extensible platform tailored to specific business needs with flexibility and control over the design and functionality of the online store. It is very convenient for SEO promotion with the help of customized built-in tools, which helps to attract more organic traffic to the website. The security system is absolutely good and it is possible to collect payment in different currencies and not only in shekels. It is possible to build using stores that are absolutely good and perfectly suited for mobile and laptop. Because it is open source, it should be taken into account that in order to achieve impressive and good results, a little technical knowledge is needed, but those who know and understand the system can use it to set up great websites that also bring traffic and correspondingly also conversions.

Functionality

If we talk in terms of functionality, Shopify has a big advantage because it is easier to build and manage an online store independently through it - almost anyone can build an excellent store using it, rely on existing examples and make many changes easily. The product management system is noteworthy and it is really easy to arrange all the products in the catalog and manage the inventory, again, even if we are not technical people. On the other hand, WalkCommerce is also easy to operate and you can find good tools for product and catalog management, even though it is a slightly older system. Again, technical knowledge and familiarity with WordPress are required and the system is a little less accessible compared to Shopify.

Payment options

Payment options in Shopify

Shopify offers payment through its system which is definitely good and secure. Added Ayla, you can choose to use external clearing and payment services for a fee. You can pay in a variety of different currencies and not just in shekels.

Payment options in WooCommerce

WalkCommerce supports all the popular payment methods in the world and the advantage is also in more niche payment methods, for example a green invoice. You can also receive payment in different currencies in WooCommerce.

usage costs

Let's start with the monthly price. In Shopify, it's about $30 a month for a standard plan suitable for many websites, and the price includes the storage, security and support services. In WordPress with the WooCommerce plugin, you can build whatever you want freely and at no cost, but the service comes without storage services that must be purchased independently. In total, we are talking about varying amounts that can start from a few tens of dollars and up to over a hundred dollars per month. Of course, besides all this, it is important to take into account the cost of building the website and maintaining it (here you can learn more about How much does it cost to build an online store ? Those who do not know how to build a website themselves or who wish to have it built for them, will be able to find external services for building a website, and here the balance is in favor of Shopify, which has experienced teams in Israel who know it in depth and know how to use it in the best way and bring results.

SEO promotion capabilities

WordPress is highly optimized for SEO, and offers a lot of built-in tools that help promote the site in Google. Shopify, on the other hand, offers as part of its management dashboard excellent tools that are adapted to the organic promotion method in Google and allow to optimize the structure of the site, add quality content, links and so on. You can say that both platforms are friendly in terms of organic promotion.

securing

Although the WordPress system is secure and stable, you still have to remember that it is an open source system. In addition to this, it should be remembered that a large part of the security issue is related to storage and quality backup and here it depends on the specific choice of each one. In Shopify, on the other hand, users can always have peace of mind, because it is an advanced and very secure system with strict security standards, offering full backup and high-quality storage on the company's servers.

So how to choose the best one for my store?

To make the right choice for you, you should understand How to build an ecommerce website in a good way. The choice between the two depends on many variables such as inquiries, budget, knowledge and familiarity with the systems and so on. And yet, although these are two excellent systems without a doubt, in many cases Shopify will be the preferred option and this is thanks to its convenient management system, the excellent security that includes high-quality storage, customer service and above all the huge variety of templates, designs and options for effective inventory management.