Jan 22, 2025

Business application development – how to choose the technological solution for your business?

The race for customers' attention today is mainly conducted on smartphone screens. Every glance, every leisure moment, and every purchasing decision passes through the mobile device that has become the center of our lives. Data shows that over 80% of the time spent using mobile devices is dedicated to apps, making them the most important business arena. Is it important to you that the organization you run remains relevant? It's probably time for your organization to have an app. How do you do it? Here's the answer.

Mobile app for business

Technology is changing the rules of the game in the business world at a dizzying pace. App development has gone from a nice option to a necessary survival tool for businesses of all sizes. Mobile allows companies to create personal and immediate contact with customers, while collecting important data about their behavior. A strong digital presence through an app creates a significant competitive advantage in the market. The statistics speak for themselves - users spend 3 times more time in apps compared to mobile-optimized websites. The app allows quick access to information and services, without the need to type in a URL or deal with a cumbersome browser interface. The ability to stay connected to customers 24/7 through notifications significantly increases engagement and repeat purchase rates. A quality app conveys professionalism and innovation, and strengthens customers' trust in your brand.

The digital fingerprint of your business or organization must include a strong presence in app stores. The benefits of developing an app range from streamlining internal processes to increasing sales and expanding your customer base. The app allows you to collect valuable information about user behavior and tailor your services and products accordingly.

Improving the customer experience

A great customer experience is the key to success in today's competitive business world, and an app is the perfect tool to achieve this goal. Thanks to the intuitive and accessible interface, customers can perform actions quickly and easily from anywhere and at any time, while receiving content and recommendations tailored to their preferences. This personalization, based on usage history, deepens the relationship with the customer and creates a personal and accurate experience. Beyond the basic user experience, the app offers a variety of tools that improve service and enhance the customer experience. From a built-in chat system and support center, to self-service solutions and customized notifications - all of these enable efficient and immediate communication with customers. Access to real-time information, including order status updates, purchase history and loyalty point tracking, centralizes all important information in one accessible place, and strengthens the customer's sense of security and comfort.

Improving sales and growing the business

A business app is much more than a convenience tool - it is a significant growth engine for a business. Studies show that customers who use the app tend to make purchases more frequently, thanks to features such as a saved shopping cart, a list of favorite products, and a purchase history. In addition, the smart and personalized notification system, along with a built-in loyalty program, encourage repeat purchases and increase the rate of loyal customers. The app also provides powerful tools for analyzing customer behavior and making data-based decisions. Using advanced research and tracking tools and a smart recommendation engine, you can identify purchase patterns, adjust your marketing strategy, and increase the chance of additional sales. Furthermore, the app opens up new sales channels through advanced payment options, social features, and gamification features, which expand exposure and encourage engagement and repeat purchases.

Steps in developing a mobile app for business

Developing a successful app requires careful planning and a deep understanding of the needs of the business and customers. The process consists of several critical steps, each of which affects the final result. It is important to pay special attention to each step and ensure that it is carried out correctly. Close cooperation between all parties involved is the key to success.

Here are the main steps in developing a mobile app for a business:

Step One: Defining the Goals and Requirements for the App – The first step on the road to a successful app begins with a clear and sharp definition of the business goals. The app characterization process is an in-depth process that includes accurately mapping the target audience, understanding the needs the app is designed to fulfill, and identifying the added value it will provide to customers. At this stage, it is especially important to conduct a comprehensive market survey, learn from competitors, and receive feedback from potential customers to ensure that the app meets a real need in the market. Setting priorities is a critical part of this stage as well. It is necessary to define which features are necessary for the initial launch and which can be postponed to later stages. Involvement of all company departments - from marketing to operations - is essential to ensure success. It is important to document all requirements in detail and ensure that all stakeholders agree on the goals and expectations for the app. Careful planning at this stage will save time, resources, and frustration later on.

Step Two: Designing the User Experience While Maintaining Functionality – User experience design is much more than choosing colors and icons – it is a complex process of creating an intuitive interface that will serve users in the best way. At this stage, the focus is on creating a natural flow between the various screens, designing an interface that will be convenient and user-friendly, and visual design that reflects the brand values. It is especially important to think about every touchpoint with the user – from the moment of the initial download to performing the most complex actions in the app. The design plan must take into account a wide range of users and devices. Make sure that the design is responsive and suitable for screens of different sizes, and that it is also accessible to users with disabilities. Usability tests with diverse focus groups at this stage can reveal potential problems and provide ideas for improving the interface. It is also important to maintain consistency in the design language throughout the app, from colors and typography to icons and animations. For more information about the importance of user experience design, go here so you can do it right and smart.
Phase Three: Development and Programming – The technical development phase is the beating heart of every application project. At this stage, choosing the right technology and an experienced team of developers is critical to success. A lot of time must be devoted to planning the application's architecture, while thinking about performance and future maintenance. It is especially important to choose proven and stable technologies that will support the application's requirements over time. The development itself should be carried out in a modular and organized manner, with an emphasis on writing clean and well-documented code. Information security must be intertwined throughout the development process, from initial planning to final implementation. Care must be taken to perform regular unit tests, organize version management, and adhere to high professional standards. Seamless integration with existing systems and compliance with regulatory requirements are also an integral part of the development process.
Phase Four: Testing and Alpha/Beta Releases – The testing process begins with the alpha release, where the app is extensively tested by a trained internal team. At this stage, every function and feature is carefully examined, with precise documentation of any bugs or glitches that are discovered. It is especially important to perform tests on a wide range of devices and operating systems, and to ensure that the app functions properly on all platforms. Load and stability testing at this stage is essential to ensure a smooth user experience. After fixing the major bugs discovered in the alpha release, comes the beta phase – where the app is tested by a select group of end users. This is a critical phase where real feedback is received from the field on the usability, performance, and functionality of the app. This feedback is of immense value in improving the app before the official launch. It is also the time to perform comprehensive security tests and ensure that all aspects of security and privacy meet the highest standards
Personal QA testing
The role of senior managers in the application testing process is critical to its success. The personal involvement of senior management ensures that the application is consistent with the original business vision. A managerial overview allows for the identification of gaps between business goals and the actual implementation, so it is important for managers to experience the application from the perspective of the average customer. Testing of purchasing, navigation, and customer service processes should be carried out carefully. It is advisable to test the application in a variety of scenarios and situations. The managers' feedback can lead to significant improvements before launch in each of these parameters and even identify areas for improvement that require a more comprehensive response. In-depth and comprehensive testing of the reporting and research system is essential for monitoring the application's performance, and it is important that they be done in the early stages of the process. It is necessary to ensure that all important business metrics can be monitored and measured, as this is how the important test can be performed. Furthermore, it is recommended to test the application's ability to handle loads and failures to prevent unwanted problems, so that any issues that arise can help make more informed decisions later. For more details about the QA testing phase, click here for smart behavior.
Application development technologies
In the world of app development, there are two main approaches, each offering its own unique advantages. The first approach, Native development, represents the gold standard in terms of performance and user experience. In this approach, the app is developed in the native programming language of each platform - Swift for iOS and Kotlin/Java for Android. Its great advantage is the ability to make maximum use of all the technological capabilities of the device and operating system, which allows for the creation of a particularly smooth and intuitive user experience. In contrast, the Hybrid development approach offers an interesting balance between cost and performance. Using advanced technologies such as React Native and Flutter, it is possible to develop a single app that will run on both platforms simultaneously. Although performance may be slightly less successful, compared to Native development, the advantages of saving time and costs make the Hybrid approach particularly attractive for a wide variety of projects.

Wedev offers professional application development services that combine the most advanced technologies. Our skilled team knows how to tailor the best technological solution to the specific needs of each client. We adhere to high standards of quality and performance in every project and guarantee an efficient, fully customized response.

Regular maintenance and updates

Developing an app is just the beginning - the real challenge is to maintain its relevance and stability over time. Proper maintenance of an app requires continuous monitoring of performance, ongoing security updates, and adjustments to technological changes occurring in the market. It is especially important to identify and address failures quickly, perform periodic upgrades, and ensure that the app meets the latest operating system standards. Professional maintenance also includes continuous monitoring of the user experience, collecting and analyzing usage data, and implementing improvements based on user feedback. All of this requires a professional team that is continuously available, understands the changing needs of users, and knows how to respond quickly to technological challenges.

At Widb, we understand the critical importance of professional maintenance and support. Our team provides a 24/7 response to any malfunction or challenge, with an emphasis on fast response times and effective solutions. We provide periodic performance reports, offer recommendations for improvement, and make sure to keep the application updated and stable over time. The expertise and experience we have gained allow us to ensure that your application always remains at the forefront of technology.

In conclusion

Choosing the right company to develop your application is a critical decision for the success of the project. Widb is proud to present a professional and highly qualified development team, consisting of experts with extensive experience in the field. All development processes are carried out in Israel, which ensures direct and efficient communication with the development team. Each client is assigned a personal project manager who accompanies them throughout the process and ensures full control of the process and ongoing updates.