Promotion of a virtual store on Google: how to do it right?
If you have a virtual store through which you sell products or services to your audience, part of your routine includes activities that make people enter it and then purchase those services and products. One of the efficient ways (which is also quite necessary) to do this is through promotion on Google, and if done correctly, it can lead to excellent results and a significant increase in income. So how can you really promote your website on Google properly? This is the time to get to know the promotion methods on Google, understand what is relied on in organic promotion and talk about all the important points for effective promotion in the world's leading search engine.
Why is it important to make an effort to appear in Google results?
Imagine that life in the world is without the Internet, and to find a particular service or product you would have to go to the local bulletin board loaded with thousands of ads for the service you are looking for. Would you go through every ad? Chances are no, and you'd probably choose to read two or three ads and move on. Google is basically the bulletin board of the modern world, and it is also the way through which most people in the world consume their services and products. If your store appears somewhere at the end of the search page (or God forbid not on the first page at all), the chance that someone will see it or enter it is more or less zero. Most of the traffic and surfers who come to virtual stores come through Google, so it is very important to invest in promotion and make sure that your website appears in the first results as high as possible.
The ways in which you will enter the search results
In general, we can talk about two main avenues for promotion on Google:
Sponsored PPC promotion
The meaning of the term PPC is Pay Per Click, meaning payment per click. In short, you pay for sponsored ads that will appear before Google search results when surfers type in certain phrases of your choice. This method is more effective for short-term campaigns (for example, when you want quick results or when promoting a sale), but it is considered quite expensive and in many cases it is less effective because the surfers clearly see that it is an advertisement and not authentic content.
SEO organic promotion
Organic promotion is basically the field of marketing that deals with techniques and tools that allow websites to appear organically at the top of the list of Google search results. This is actually a whole doctrine that includes all the steps that need to be taken over time to be at the top of the list when users search for certain relevant phrases on Google. Online sites want to enjoy long-term traffic and conversions, and organic promotion can provide the desired result - it is a well-established method that guarantees long-term results for those who persevere with it. Organic promotion requires you to make your site more accessible and attractive, one that has not only products but also a lot of important and relevant information for surfers, words and phrases that surfers are looking for and one that provides a real response to competing websites in the same field.
What is organic promotion based on?
Google does not arbitrarily choose the order of the results, so let's talk about the types of content and sites that rank high on the list:
Original content
Google prefers websites that have original content that can enrich the surfers. When surfers come to original and interesting content, they tend to stay within the site and convert, so Google raises the ranking for sites with such content. It is very important to be careful about original and high-quality content that appears regularly and is updated over the years.
expressions
Keywords and phrases are a very important part of effective organic promotion on Google. The idea is to insert common phrases that surfers are looking for, and thus the ranking of the site increases because Google understands that there is a strong connection between the phrase and the content on the site. Pay attention - the idea is to insert the phrases and words in a natural and not forced way (Google knows when to "push" words and phrases for nothing). It is important to combine the phrases only after comprehensive keyword research, analyze the existing situation with the competitors, combine LSI type phrases, combine seasonal phrases and long tail phrases and more.
Links
Links are another important factor in effective organic promotion on Google. Whether it's external links to highly ranked sites, links on other relevant sites leading to your site or internal links leading to other pages within the site itself. It is important to use links wisely and make sure that you use only high-quality external links (such as those that already have a high ranking in Google).
Photos
Images and videos also affect the ranking of the site. Surfers like websites with images that visually illustrate to them the topic discussed on the page, and Google of course encourages what surfers like. Adding relevant images in an orderly and clear manner to the website can help increase the ranking as well.
Hierarchy is correct
The structure of the sites and pages is of the utmost importance in the matter of organic promotion in Google, that is, which pages are under which category, how the titles are arranged on each page, if there is a table of contents and the possibility to easily get from place to place on the site, and more. To create a correct hierarchy, you need to know the various tools for building websites and online stores. Leading platforms like Shopify offer a lot of built-in tools that allow you to easily create a clear and correct hierarchy.
technical infrastructure
A good online store is not only what we see from the outside, but also one that has a good technical infrastructure. This means that the entire "behind the scenes" part of the website must be well built and completely organized, which will also ultimately create a better user experience.
Adaptation to the type of site
It is very important to remember that there are fundamental differences between image sites and an e-commerce site, whose purpose is to sell products online and not just to present you to the audience. When the goal is to make a conversion (and in this case a sale), the website should be built in such a way that all roads will lead there, and of course at the same time take into account the important parameters for improving the Google ranking. The texts on the blog should lead to the products, the information should be relevant but salesy, it is important to add detailed descriptions to each product and so on.
Choosing a Google-friendly platform
It is very important to take into account that in order to promote a virtual store on Google effectively, you must choose an appropriate platform. One of the most popular options is WordPress, a world-class platform for building websites that is very suitable for effective Google promotion, but it has one drawback and that is the whole e-commerce field. The interface in WordPress is much less adapted to virtual stores, and if you operate a store and not a website, the job of promotion becomes much more complex and usually less effective.
Another and better option is the Shopify platform, which is a dedicated and excellent platform for building virtual stores. It comes with a variety of tools for promotion on Google and is considered very good for anyone who wants to promote the site organically. This is another global platform with millions of users, which means that Google already knows it, considers it reliable in the field and consequently also ranks the stores highly. Also, Shopify's integration capabilities with other systems such as ERP and CRM systems make inventory management and content management a very simple matter.
The site must be attractive
After we talked about more specific matters, let's talk about another very important point - in order for a site to get a good rating, a lot of visits and a good place in the search results, it must be an attractive and inviting site. This means that there must be complete compatibility for both mobile and computer, that the amount of pop-up ads should be minimized so as not to discourage surfers and encourage abandonment, that it should be easy to use and intuitive and that it should arouse in the audience a desire to stay there and receive more information, of course alongside the attractive visuals. Building an attractive website requires a lot of investment and above all an understanding that this is a marathon and not a sprint. Website owners who are able to understand this and invest over time in all the small details will find that although the road to the top is not always simple, it is definitely possible.
In conclusion: the road to the TOP 3 is lined with good intentions
To succeed in the task of promoting a virtual store on Google, many businesses turn to a professional company that knows the task in depth and provides good and proven results to its customers. Building a Shopify store with Vidav is the smartest and most profitable step in the field and a smart long-term investment. The process with us is inclusive and comprehensive: we will start by mapping the business and understanding your needs, the target audience, the goals and objectives you have set. After that we can build together a professional virtual store and lay a good foundation for quality organic promotion on Google. From there, over time and with your hand always on the pulse, you can add more relevant content and make constant changes that will allow your site to improve its ranking and appear in the first three results on Google with relevant phrases. Want to know more? Contact our experts today, and come learn how to build a successful online store that really sells.
