Our Journey with Bath & Body Works

A bit about the client

Bath & Body Works needs no introduction – a brand that defined an entire category in the world of personal care and fragrance. From scented candles to soaps, lotions, and mists – the brand has built a community of tens of millions of loyal customers across 6 continents. As part of the Delta Group and its expansion into Europe, we built them a Shopify store that translates the global brand experience to the local market – without losing a pixel of the identity that customers know and love.

The main solutions we implemented

Shopify Plus Store - Advanced Infrastructure for Global Operations
End-to-End Custom UI/UX Design
Full Integration with Warehouses and Shipping Companies in Europe, Including a Returns System with Automatic Updates to Warehouses and Shipping Companies
Shopify Markets - Adapting Languages, Promotions, and Prices for Various European Countries
Close Support for Website Translation into Multiple Languages
Connection to Klaviyo for Email Marketing
Custom Gift Card Mechanism - Each Order Type (Gift Card, Products, Returns) Updates the Server as a Separate Order
Promotion Adaptation with CartWizard - A Dedicated Development that Generates "Compared At" Price for All Products in Display
Performance Improvements and Website Speed Optimization
POS System Characterization and Design

Custom UI/UX Design

We designed a user experience that translates the familiar physical presence of the stores to the digital realm – intuitive navigation between categories, a Gift Guide that segments gifts by recipient, a Fragrance Finder that helps customers find their scent, and a visual collection experience that conveys accessible luxury. All fully responsive, while maintaining the global design language – so a customer familiar with the brand from anywhere in the world feels at home.

Full integration with warehouses and shipping in Europe

When operating in several European countries, logistics is not just shipping – it is a complete system that needs to work in perfect synchronization. We have built full integration between the store and European warehouses and shipping companies, so that every order flows automatically from the moment the customer clicks "buy" until it reaches their door. At the same time, we have developed a returns system that automatically updates both the warehouse and the shipping company – with no manual handling, no information gaps, and no customers waiting for a refund without knowing what is happening.

Tailored Gift Card Mechanism

We developed a mechanism that splits each order type into a separate update to the server - gift cards are registered as a standalone order, products as a separate order, and returns as a separate order. This way, the financial side receives a clean and accurate report for each type of action, without mixing, without manual adjustments, and without surprises at the end of the month.

Smart Promotions with CartWizard

We developed a dedicated mechanism with CartWizard that generates a "compared at" price for all discounted products directly in the display – so that on every collection page and product page, the customer sees the original price struck through, with the sale price next to it. No need for the team to manually update prices, no risk of errors, and when the promotion ends – everything reverts automatically. The result: customers who immediately understand the value, and a higher conversion rate on discounted products.