Our Journey with Columbia

A bit about the client

Columbia is a leading international brand in clothing, footwear, and equipment for travel, extreme sports, and outdoor living. Since its establishment in the USA in the 1930s, the brand has become synonymous with advanced technologies, products durable in extreme weather conditions, and a design that balances functionality with aesthetics. Columbia operates in over 100 countries and combines values of sustainability, innovation, and comfort – for travelers, athletes, and nature lovers worldwide.

Main solutions we implemented:

Full Shopify Store Development
Filter products by gender, season, and category
Full Hebrew and RTL adaptation
Payment, shipping, and tax setup
Full mobile responsiveness

Support for rotating marketing campaigns
360° online-offline integration – synchronization of products, inventory, images, prices, promotions, orders, and invoices
Displaying different prices based on product color
"Complete the Look" – looks automatically attached according to rules

Full Integration Between Online and Offline - 360° Commerce

As part of the project, we implemented full integration between the digital store and Columbia's physical management systems. Every item on the website is synchronized in real-time with the inventory system, including images, prices, promotions, product availability, orders, and invoices. This connection ensures a unified and seamless shopping experience – both for the private customer and for operational teams – and allows full control over online and offline activity from one place.

Dynamic Pricing by Product Color

We have implemented an advanced mechanism that allows displaying a different price for each color of the same model – according to inventory, costs, or changing promotions. This allows us to accurately reflect the variety of options to the customer, and maintain full pricing flexibility for website administrators – without splitting products or harming the browsing experience.

"Complete the Look" - Automatically Generated Outfits

We developed a dedicated feature that automatically presents complete outfit suggestions on product pages, based on predefined rules (brand, season, category, etc.). This connects each product to complementary items that are visually and functionally suitable, without the need for manual management. The result: a richer shopping experience and an increased average order value.